Peloton Brand Relaunch
In May 2023, Peloton underwent a brand refresh, targeting a younger demographic and aiming to evolve beyond its identity as solely a bike company. Embracing a holistic approach, Peloton sought to become more than just a fitness equipment provider, envisioning itself as a lifestyle and wellness brand.
Peloton London - 2023
Role: Associate Creative Director
Role: Associate Creative Director