Renner Fashion Film
To launch a new collection on its brand new app we created a minimalistic and monotone fashion film for the biggest retail stores in Brazil. Inspired by the band The XX, the music alongside the cast’s charisma adds a sense of style throughout the film. Lojas Renner has different style departments and each character represents one of those.
![](https://cdn.myportfolio.com/afde02bc-f2b6-4d4a-b8b4-99817136b6ca/55c81e5b-595a-4c96-b714-beec277a2d20_rw_1920.jpg?h=5073ac8686e3235e3fab402fec57fe01)
![](https://cdn.myportfolio.com/afde02bc-f2b6-4d4a-b8b4-99817136b6ca/7c9958a5-5e89-4f48-b2e8-249ab9a388af_rw_1920.jpg?h=e41f2b61e345c710df6f69799e90f66c)
![](https://cdn.myportfolio.com/afde02bc-f2b6-4d4a-b8b4-99817136b6ca/36db1b78-e18c-49f1-9a04-c49b806a248e_rw_1920.jpg?h=97234192ecb564a442c3447bbf882775)
Client: Lojas Renner
Agency: 3yz – Later Ogilvy (Brazil, 2013)
Role: Creative Manager
Agency: 3yz – Later Ogilvy (Brazil, 2013)
Role: Creative Manager