Lay's Poppales
Lay’s Poppables was another pitch won while working at M&C Saatchi. To launch the new product in the Saudi Arabian market, we created a campaign inspired by the iconic OK GO music videos, with a pop into a different world. Creating everyone from a TVC to social videos.
Lay’s Poppables is a new snack unlike any other. It looks different. It tastes different and even the way we eat them is different. A burst of flavour with every bite, Poppables asks us to take a break from our routine and delight in the delicious. By unleashing our inner selves and finding the fun in every moment. Inviting us to… Pop Out of Ordinary.
Route 02 Pitch Exploration
Client: Lay's (Pepsico)
Agency: M&C Saatchi (UAE, 2019)
Role: Senior Art Director
Agency: M&C Saatchi (UAE, 2019)
Role: Senior Art Director