Nespresso Ramadan
My first pitch and win at M&C Saatchi was this campaign for Nespresso Ramadan. It was also my first experience with the Middle East and understanding its audience. We were in charge of all touchpoints of the campaign, from in-store materials to web and social.

Ramadan is the most sacred month in Islam, and the campaign brief was meant to reach the entire MENA region. Respecting all ethnicities authentically - speaking from the heart to all equally. The challenge was accepted and we created an emotional Ramadan campaign using textures and micro-moments. And with that, we proudly reached more than 13 countries. Yes, we truly believe, that Ramadan is a TIME TO SAVOUR.
Client: Nespresso
Agency: M&C Saatchi (UAE, 2019)
Role: Senior Art Director & Lead Designer
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