Nespresso Ramadan
My first pitch and win at M&C Saatchi was this campaign for Nespresso Ramadan. It was also my first experience with the Middle East and understanding its audience. We were in charge of all touch-points of the campaign, from in-store materials to web and social.

Ramadan being the most sacred month in Islam, the campaign brief was meant to reach the entire MENA region. Respecting all ethnicities authentically - speaking from the heart to all equally. The challenge was accepted and we created an emotional Ramadan campaign using textures and micro-moments. And with that, we proudly reached more than 13 countries. Yes, we truly believe, that Ramadan is a TIME TO SAVOUR.
Client: Nespresso
Agency: M&C Saatchi (UAE, 2019)
Role: Senior Art Director & Lead Designer
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