Oppo Burj Khalifa
What is the best way to launch a brand in a country that has the tallest building on earth? Use is at the largest ever digital screen that the open night sky has every seen. The idea was to turn the 163 floors of the Burj Khalifa into a massive billboard, celebrating the launch of the Oppo Reno2 with awe and elegance in a typical Dubai fashion.
Client: Oppo
Agency: M&C Saatchi (UAE, 2019)
Role: Senior Art Director
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