Peloton Instructor's Launches
As part of its global expansion, Peloton launched 3 new German bike instructors. Working alongside different German copywriters, and the UK + German teams, we created 3 different films and assets to support each launch. I was in charge of all Creative Art Direction for this project, from start to end.
Client: Peloton (London, 2021)
Role: Creative Art Director
Role: Creative Art Director