Peloton Instructor's Launches
As part of its global expansion, Peloton launched 3 new German bike instructors. Working alongside different German copywriters, and the UK + German teams, we created 3 different films and assets to support each launch. I was in charge of all Creative Art Direction for this project, from start to end.
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![](https://cdn.myportfolio.com/afde02bc-f2b6-4d4a-b8b4-99817136b6ca/e20ba472-a863-4797-990d-8a35e95f060a_rw_1920.jpg?h=1f3419ed9dab0a6b0ad92240084972e1)
![](https://cdn.myportfolio.com/afde02bc-f2b6-4d4a-b8b4-99817136b6ca/291f31f8-5aef-40cf-8ac6-586188e839c2_rw_1920.jpg?h=99baccc0c99186eeb4faee9924f5c2d0)
![](https://cdn.myportfolio.com/afde02bc-f2b6-4d4a-b8b4-99817136b6ca/3d5f057a-fbd5-41f4-b041-5d523aa26030_rw_1920.jpg?h=74ca1e357ebc0411d77de51a53464edb)
![](https://cdn.myportfolio.com/afde02bc-f2b6-4d4a-b8b4-99817136b6ca/944dff82-b74e-4bba-9a4e-0332c3f3dde7_rw_1920.jpg?h=748da2dd73bf302d5eb125bfb15eae37)
![](https://cdn.myportfolio.com/afde02bc-f2b6-4d4a-b8b4-99817136b6ca/c8381300-265e-47e5-9e55-6510c81519a9_rw_1920.jpg?h=71fd04202498ca417c2af8041a45b735)
![](https://cdn.myportfolio.com/afde02bc-f2b6-4d4a-b8b4-99817136b6ca/2053b8df-4083-451b-a50e-e6db68d06fc0_rw_1920.jpg?h=1fdf52150c3429b600fd81f014b4eba8)
![](https://cdn.myportfolio.com/afde02bc-f2b6-4d4a-b8b4-99817136b6ca/8129de5e-5514-438a-980c-9dd898645bcc_rw_1920.jpg?h=7fac8e7e807c13753384938320bbc3b2)
![](https://cdn.myportfolio.com/afde02bc-f2b6-4d4a-b8b4-99817136b6ca/2315559b-3ebc-4386-963c-f376aece74b7_rw_1920.jpg?h=e2776a8763d7d2bef70607780106af1d)
![](https://cdn.myportfolio.com/afde02bc-f2b6-4d4a-b8b4-99817136b6ca/7f3ec87a-37b1-4c32-8832-37870bf98f07_rw_1920.jpg?h=824db7d3f316608f9753dfa73d67b6cd)
![](https://cdn.myportfolio.com/afde02bc-f2b6-4d4a-b8b4-99817136b6ca/94988c03-a0c1-4f5f-9bc5-784ae0fbc800_rw_1920.jpg?h=b5f87af6351f4a8287a7559d14700a45)
Client: Peloton (London, 2021)
Role: Creative Art Director
Role: Creative Art Director