Peloton Presents
Peloton Member Stories is a global series celebrating the power of movement and the inspiring people within our community.
From Germany, we shine a light on Erika Rischko, the energetic 80-something fitness enthusiast and TikTok sensation proving it’s never too late to move with purpose and passion. From the UK, Adam Watts shared how rediscovering movement helped him find strength, freedom—and how getting your rave on could be the key to switching off.
In the film, Erika & Dieter revealed their secret: building a life around love, respect, adventure and a belief that you’re never too old to do something new and exciting - like becoming TikTok legends. The film was a hit with viewers. So much so, that we want to create a follow-up social campaign that taps into their incredible lust for adventure and fun, wrapped up in their amazing closeness and love for each other. So we invited them to London - for a techno adventure! Would they say yes to a live techno class with our german Instructor, Erik? Of course they did.
Techno Adventure
'Running Through Walls' is Adam Watts’ incredible resilience story—after a bone cancer diagnosis, he chose to pursue health through movement, even creating a rave shed in his backyard to keep the energy and joy alive.
Client: Peloton (London, 2022)
Role: Senior Art Director
Role: Senior Art Director