Piccadilly Christmas
Piccadilly is a Brazilian shoe brand and its consumers are the majority of women who live their lives with passion and an open heart. Every single campaign Piccadilly celebrates that real woman out there, the one that believes in their own uniqueness. For this Christmas campaign, we wanted to make a tribute and tell their real stories. Because we believe everyone’s own path is what makes everything extra special.
To help women realize how life can be extraordinary, we created a magical place. In a dark studio filled with Christmas lights, we invited 5 incredible women to tell us their beautiful Christmas stories. And while they walked us through these moments we turned the lights on one-by-one.
Piccadilly is a Brazilian shoe brand and its consumers are the majority of women who live their lives with passion and an open heart. Every single campaign Piccadilly celebrates that real woman out there, the one that believes in their own uniqueness. For this campaign, we wanted to make a tribute and tell their real stories. And we are happy to see how relatable it was for their clients.
Client: Piccadilly
Agency: DZ Estúdio (Brazil, 2017)
Role: Head of Creative
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