Planeta Atlântida 2013
Planeta Atlântida is a Brazilian music festival produced by a local TV channel. We created a TV Series casting its most important TV hosts. The story was about the made-up country of Brotoslavia, where a dictator prohibited music across the land. Two special agents came to Brazil infiltrated as tourists to steal all the songs of the event and distribute them to their people. Every TVC (episode) told one part of the story and with the help of users, it was possible to guide the story and interact with each step. We created all the touch-points of the campaign, even hidden easter eggs to make the story believable. You can see snippets of the campaign below.
collective of episodes
We then initiated the conversion phase with a more retailer approach to achieve all the sales goals.

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TVCs Designs
TVCs Designs
TVCs Designs
TVCs Designs
TVCs Designs
TVCs Designs
Client: Planeta Atlântida
Agency: 3yz – Later Ogilvy (Brazil, 2013)
Role: Creative Manager + Lead Designer (Visual + UI)
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