Renner Push Store
Renner is the biggest fashion store in Brazil and we wanted to show consumers that every day there is something new in store. We targeted our consumers on Facebook, creating the Push Store. The first and only push notification store in the world. Whenever a launch arrived on the Renner online store, Push Store notified the consumer. Favouring those who love new arrivals to shop online before everyone else.
Client: Lojas Renner
Agency: 3yz – Later Ogilvy (Brazil, 2012)
Role: Creative Manager
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