Sicredi Na Ponta do Lápis
Sicredi is a different type of Brazilian bank because account owners are a part of business decisions. That’s why collaboration and proximity with customers are at the core of the bank’s business values.
Our brief was to help with one of the biggest issues we face in Brazil: financial education. In a series of 6 videos, we created engaging scripts to explore the subject in a fun and easy way. Using the services and products the bank offers can make any financial life easier. The art direction was smart and minimal, using Sicredi's learnings from finance research.
Our brief was to help with one of the biggest issues we face in Brazil: financial education. In a series of 6 videos, we created engaging scripts to explore the subject in a fun and easy way. Using the services and products the bank offers can make any financial life easier. The art direction was smart and minimal, using Sicredi's learnings from finance research.
Client: Sicredi
Agency: DZ Estúdio (Brazil, 2018)
Role: Head of Creative
Agency: DZ Estúdio (Brazil, 2018)
Role: Head of Creative