Sicredi TV Series
Sicredi is a different type of bank in Brazil, cooperation among all associates is what drives all their business. Every year Sicredi creates special TVCs for the most important dates of the year: Mother's Day, Father's Day, Valentine’s Day, and Christmas. For 2018, our strategy was to create the Sicredi neighbourhood -characters that lived in the same building, and throughout the year each appeared in different films, strengthening the connection between them, crossing over the stories, and creating what we named: The Sicredi TV Series.
![](https://cdn.myportfolio.com/afde02bc-f2b6-4d4a-b8b4-99817136b6ca/b72737e9-1085-487b-84ee-d4ead10351e7_rw_1920.jpg?h=979b524691071772cefca8a997b0255a)
![](https://cdn.myportfolio.com/afde02bc-f2b6-4d4a-b8b4-99817136b6ca/a9d20dfe-2156-4194-952a-186b7e584d31_rw_1920.jpg?h=f1fe86f757421f8296ca579a9612459f)
In addition, between each date, we also create special social media films using the same characters to talk about Sicredi products, as well as extend the TVC a little further driving curiosity for the next chapter.
This project was a collaboration between two different agencies (yes, the philosophy was applied here as well).
This project was a collaboration between two different agencies (yes, the philosophy was applied here as well).
![](https://cdn.myportfolio.com/afde02bc-f2b6-4d4a-b8b4-99817136b6ca/a865037c-aebf-4046-be4a-ef820ff08042_rw_1920.jpg?h=1992d1f5dde38c1292e3421e9b524327)
![](https://cdn.myportfolio.com/afde02bc-f2b6-4d4a-b8b4-99817136b6ca/a1b65e9f-9265-4c7a-afae-ebd96a22e165_rw_1920.jpg?h=42572bdc016fa0aed2bf21ca3ad8270f)
Client: Sicredi
Agency: DZ Estúdio (Brazil, 2018)
Role: Head of Creative
Agency: DZ Estúdio (Brazil, 2018)
Role: Head of Creative